Focus groups can serve either as a primary method of data collection or as one step in developing a survey questionnaire.
In recent years, WYSAC has conducted focus group sessions in venues all over Wyoming as well as in California, Colorado,
Massachusetts, Nebraska, Oregon, Utah, Virginia, and Wisconsin. We handle all aspects of focus group administration, including identifying
the target groups, recruiting participants, crafting the questions, facilitating the conversations, and summarizing the results. In addition,
we can transcribe the sessions and/or code the conversations to identify emerging themes.
We have experience in conducting “intercept interviews,” house-to-house surveys, and group-administered questionnaires. We also have extensive experience in conducting individual interviews with key informants, stakeholders, and youth.